Jim has 30 years of marketing, branding and licensing experience. Since joining Pure Flix in 2011, led the team in licensing Pure Flix films for outreach and ministry exhibition, development and investor relations for "God's Not Dead" and "Do You Believe."

Jim also served on start-up team for PureFlix.com and currently serves as EVP Content Licensing - Pure Flix Digital and Chief Culture Officer for Pure Flix Entertainment.